ESPNsoccernet.com Awards AU/NZ Ad Management Rights To Ansearch
London, Sydney, Auckland, 14 October 2005...ESPNsoccernet has awarded the rights to manage its Australia and New Zealand online media advertising and sponsorship sales to Ansearch (ASX: OPM).
Under the two-year agreement commencing this month, Ansearch will be the exclusive online advertising representative for the site in Australia and New Zealand.
ESPNsoccernet's Associate Director, Robin Ashton, said "Soccer in Australia and New Zealand is experiencing growth at all levels. The launch of the A-League coupled with Australia's continuing fight for a World Cup place make this an exciting time for the sport in both countries. This agreement will ensure that we are in a strong position to offer sponsors and advertisers effective and innovative packages on ESPNsoccernet, the leading website in the sector, allowing them to take full advantage of this growth and next year's World Cup."
Ansearch's CEO, Dean Jones, said several facts made this agreement notable. "Soccer is the most popular game in the world, and in Australia, more kids play it than any other footy code . With the 2006 World Cup coming up in June next year, ESPNsoccernet will be one of the year's most visited websites. Advertisers in Australia and NZ are seeking opportunities to reach this avid sports entertainment online audience, and ESPNsoccernet is the ideal environment for these advertisers to target their prospective customers."
Ansearch expects advertising interest from a variety of sectors including finance, travel, automotive, sports manufacturers, and fast moving consumer goods brands.
"Over the coming months, Australian and New Zealand-based global brands will be able to take advantage of a series of attractive and unique sponsorship
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opportunities linked to ESPNsoccernet's latest news, live scores and coverage of World Soccer's major leagues and events, including the World Cup in June 2006. These major sponsorships, combined with ongoing advertising sales, will drive significant value in terms of revenues to soush and Ansearch's bottom line," Mr. Jones said.
About Ansearch
Ansearch is at Australia's forefront in search engine technology, audience acquisition and commercialisation. Its search division comprises Ansearch.com.au and Phonebook.com.au. soush is Ansearch's online media advertising network division.
About ESPNsoccernet.com
ESPNsoccernet continues to be the world's leading English language soccer website, reaching millions of fans across the world every month with the latest news, scores and views on the game. ESPNsoccernet offers regional editions targeted at North America, Europe, Asia and Australia, and is the leading soccer website in Australia.*
*Source Hitwise
[1] Australian Bureau of Statistics, Year Book Australia, Culture and recreation, Children's participation in organised sport, 2003: More children aged 5-14 play soccer than Australian rules and rugby league combined (356,000 for soccer compared with 194,000 for Australian rules and 77,000 for rugby league).
About the Author
Ansearch is an Australian search engine and directory. Ansearch's other properties include Phonebook and Soush.
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